You may have heard the buzzword “digital transformation”, but the definition has changed throughout the years and grows alongside technological advancements. Historically, the first example of a “digital transformation” in business was the switch from paper data filing to online databases used to store critical company information. This allowed businesses to be more organized, efficient, and accountable.
Digitalization simplifies the work experience. Since computerized technology was created, it has advanced with a specific goal in mind – making everyday tasks easier and more efficient. One way Elite has seen efficiency grow within companies we’ve worked with is by making the transformation from a manual to an automated system. It has become commonplace and takes on many forms, especially with the Artificial Intelligence boom, making communication and answering questions with large numbers of clients less complicated.
Digital Transformation depends on data! Collected, stored, and analyzed data allows a company (in whatever department) to make choices based on the facts, not feelings. Having data as “proof” allows us to make necessary decisions and continue recording and analyzing growth and progress in new ways. Almost all companies compile data in some form, and these businesses have most likely taken small, expected steps to become more digital, but may not have undertaken a true transformation in this area.
This type of transformation is all about simplifying the work process. You don’t want to waste time trying to dig up the notepad with all your account passwords or whatever necessary information you are needing at the time. There are plenty of database and automation programs that help businesses make the switch to digital storage. These programs also secure sensitive information for you so there are no worries about data getting stolen!
When a business undertakes a digital transformation campaign, marketing departments are often the first to see major changes in their environment. Although print ads, billboards, and the like still exist and are a part of our daily advert consumption, companies cannot survive in the current climate without turning to online and digitized media. Using digital design, software, and online communication tools to streamline the marketing process transforms the entire department and teaches critical technological skills. With this unique knowledge under their belt, team members can further digitalize their process and adapt easier to the ever-changing nature of technology. Knowing that every company can benefit from digitalization, it is a wise investment to prioritize this kind of transformation going forward. Let’s go digital together!