Articles

Digital Transformation

You may have heard the buzzword “digital transformation”, but the definition has changed throughout the years and grows alongside technological advancements.  Historically, the first example of a “digital transformation” in business was the switch from paper data filing to online databases used to store critical company information. This allowed businesses to be more organized, efficient, and accountable.

Your Business vs. Data Pirates!

Keeping your data safe is what keeps you in business! Clients and employees alike depend on being able to access secured data and should have the ability to rest knowing that their private files and personal information are inaccessible to hackers and those who wish to sell and use their data against their own wishes. As the business owner, you are the face and head of the company. People look to you for guidance. Therefore, it is your responsibility to hire the right people and implement the proper, well-researched tools and software to maintain top of the line cybersecurity. 

Building Your Brand

Branding involves a great deal of research and insight into a target audience. It is important to know the age range, socioeconomic status, gender, and location of an audience to accurately gauge what is trending within their niche. It can be helpful to communicate with those from your desired demographic, and possibly even conduct focus groups to collect information that can then be turned into data. When you have statistical information, you can transform this into content!

Brand Yourself!

When most people hear the word “branding” they assume it has to do with advertising and marketing a business, not an individual. However, as the face of the company, a boss needs to brand themselves with as much care and attention to detail as they would their business. This personal brand must carry through into all interactions with clients and employees and needs to accentuate a person’s positive qualities and industry-specific strengths.

You're The Boss!

This may come as a surprise, but most business owners mistakenly don’t assess their current business position.  At Elite Business Brokerage, we consult many owners in a variety of industries that have a keen understanding of their trade, however, other aspects of their business sometimes lack the proper care and devotion. Taking time to look through every facet of your business will allow you to gain a better perspective of where you may have fallen short in the past and which areas you should improve on in the future.  Establishing goals and setting checkpoints throughout the year will help gauge your continued success and put your company ahead of competitors.

Moving Forward With Marketing in 2020

What new techniques and advancements will this new decade bring for the marketing world? As new technologies develop at a rapid pace, marketers need to be quick, careful, creative, and dedicated to researching trends in 2020. Video marketing on social apps will continue to grow and be profitable, and new apps will pop up and offer untapped advertising space. However, understanding the flippant nature of social platforms is crucial to taking the appropriate risks and making the correct decisions for your campaigns. Voice activated devices and online influencers will also offer a constantly expanding marketing space and should encourage us to push the envelope and take weighted risks in 2020. 

2020 is almost upon us! As the holiday season ends, it’s time to reflect on last year’s business decisions and consider what can be done to improve growth in the new year. Have you considered ways to strengthen your company’s image and get ahead of competitors? What steps have you taken to market your business, and have you seen satisfactory results? No matter how well you are doing, there are always areas that could use improvement. Outsourcing your marketing takes the burden off you and your team and opens doors you didn’t know existed.

Common Questions & Concerns

           About Exit Strategies

The term “Exit Strategy” is often associated with “failure” or “planning for the worst,” but that couldn’t be further from the truth! Having one in place is helpful for making future decisions, because it helps you develop an end goal that you can work towards. Over the years we’ve worked with many business owners and helped them figure out their exit strategies and options, and this article will cover some of the questions and concerns we’ve answered for our clients!